Bell-Fruit

Now known as Bell-Fruit Games Ltd of Leen Gate, Lenton, Nottingham, NG7 2LX

Bell-Fruit Games is one of three design houses, Bell-Fruit Games Ltd, Mazooma and QPS, with one manufacturing facility at Bell-Fruit Games, Nottingham. Bell-Fruit Games is owned predominantly by Kunick Ltd (the leading operator of amusement machines to the UK Leisure Industry) and Gauselmann AG (the German market leaders in electronic amusements). Bell-Fruit Games Ltd (BFG) known originally as Bell-Fruit Manufacturing Co. Ltd., was formed in 1963 and quickly gained a reputation as a leading designer and manufacturer of gaming machines for the UK. It was acquired by Kunick and Gauselmann in 1997. 1999 signalled a distinct change of emphasis when the company focused its strategy on the design, development and manufacture of games, concentrating on the design and development process. In line with this re-alignment of focus to creative design, the Company changed its name to Bell-Fruit Games Ltd. In the UK, the company is a leading player in both the AWP and Club Jackpot markets, and enjoys a reputation for innovation in both reel-based and video technology. From its established Nottingham base, the company develops new games for European and Worldwide markets, and employs around 300 people.

Still active as at Jan 2023 [[1]]