It sure looks like a toned proof to me.
There are two schools of thought. One would leave it like it is, which is the safest anyway. The other would try to restore the proof effect, running the chance of ruining it through a wrong treatment. If the coin were mine, I would treat it, but it's your decision to make, not mine!
If you decide to treat, here is a recipe. You need some cotton-wool, sodium, lemon juice, water and some soft cloth (old baby clothes are perfect).
1. Sprinkle sodium on coin
2. Drop lemon juice on sodium, not on coin, mixture will react
3. When reaction has ended, neutralize quickly with plenty of water
4. Repeat on second side
5. Dry coin well with cloth. Leave on heating for a few hours to make sure it is 100% dry
This has worked for me, but there's no guarantee. It's your risk.
Peter