£10 Dishoom Voucher

[nomadbird]

A well replicated £10 copy inspired from old Indian 10 rupee - being given to customers at DISHOOM UK Restaurant

[Figleaf]

Good fun. Obviously aimed at UK customers and in style for an Indian restaurant.

The marketing strategy is to offer a discount of at most 25% (minimum spending £40) for a substantial meal (most expensive dish on the menu is £19.50) e.g. for a family with two semi-adult children. All of that at the end of a festive season, when some people have taken a few extra days off and when January sales are running, so that everyone is coming in and leaving in a good mood and chances of acquiring new regular customers (the ultimate goal of the campaign) are maximised.

Good thinking. I'll give them a try next time I am around.

Peter

[nomadbird]

Hi Peter

The London  one near Kensington is a great place and as well as Birmingham ... have a good one

thx
Nomadbird