The small pictures

[Moose59]

Hitler. These are small picture stickers

[Figleaf]

Part of a 1930s sales campaign for cigarettes. Presumably, the pictures would come in a package of cigarettes. Clients would be encouraged to swap pictures. The evil marketeers hoped that you'd find out which of your friends smoked the same cigarettes, an early form of "liking" on "social" media.

The pictures are numbered to facilitate swapping and to be pasted in an album with open spots with the same numbers, where they would illustrate the texts in the album.

Peter

[chrisild]

Such collectible images have been popular for a long time, way beyond nazi related stuff. Some kids still collect and swap them these days, e.g. with images of football players primarily "around" a euro or world cup. Interestingly, Eckstein came from a Jewish family, but the company was sold to Neuerburg in the 1920s, quite a while before the beginning of Hitler's regime. And not too long after 1933, Neuerburg became part of the Reemtsma group, an active supporter (and profiteer) of the nazi regime.

[Moose59]

That is so interesting. Thank You