The article in the link is a paid ad. See the first page, that includes a mention of GENI as a "contributor" in tiny print. Basically, GENI is a copy of any US TPG. They want to distinguish themselves by smaller capsules.
The company is held by a well-known Parisian metal dealership, Merson. The coins Merson trades in are not circulation coins, but what I would describe as gold and silver bars with a denomination. Most are very recent issues, but they also have standard precious metal trade coins, such as 5 francs and 20 francs pieces of Latin Monetary Union weight and content.
Peter