Restaurang Rouletter of Stockholm

Started by malj1, January 05, 2014, 07:44:01 AM

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malj1

RESTAURANG ROULETTER STOCKHOLM GÖTEBORG-UMEA

Brass, 20mm. slot machine token, same both sides.

AB Restaurang Rouletter was founded in 1963 by Bill Lindwall and Rolf Lundström of Sweden. In 1972 they changed their name to Cherry and the iconic Cherry was introduced.

   Cherry's History
Malcolm
Have a look at  my tokens and my banknotes.

Figleaf

#1
That's a great fun token, Malcolm! Telling you about the roots of the company, but also about how the founders quickly had a use for tokens. Is there no indication of the name of the maker of this nicely detailed token?

Peter
An unidentified coin is a piece of metal. An identified coin is a piece of history.

malj1

Here is the other side, no sign of a mintmark.
Malcolm
Have a look at  my tokens and my banknotes.

malj1

And now the later CHERRY CASINO 1991 / CHERRY CASINO VOERDI 1.KR. Brass, 23.5mm

2006: The traditional gaming operation in the business sector Cherry Casino merges in a new group and changes name into Cherryföretagen. The old Cherry changes name into Betsson.

Previously in 2005: Cherry announces that the company shall be divided into three parts; Betsson, Cherry and Net Entertainment.
Malcolm
Have a look at  my tokens and my banknotes.

FosseWay

I didn't realise that AB Restaurang-Rouletter had become Cherry - very helpful information, thanks!

According to various Swedish business directories (e.g. here) the company was founded (bildat) 1969-12-16. Unsurprisingly given your information it is currently inactive but still has a registered address at Regeringsgatan 28, Stockholm.

I have a variant of the first token, which has Stockholm and Göteborg on one side and Umeå on the other - see below.

The Cherry token above is Danish btw - if Swedish it would read valör instead of værdi.

malj1

I see the link you give also says, Betsson AB is the parent company for the group and gives the group structure - Koncernstruktur an interesting list!
Malcolm
Have a look at  my tokens and my banknotes.

malj1

Another Danish piece with the same cherry image. INDLOSES IKKE / NO CASH VALUE / 10 Kr., same both sides; Cu-Ni, 24.2mm
Malcolm
Have a look at  my tokens and my banknotes.

FosseWay

Here are two Cherryföretagen pieces, which from the information you provided can now be dated to post-2005.

The 1971 date must be the date Cherry was founded in its current form, not the date of the tokens. I'm guessing that the original decision to rename Restaurang-Rouletter to Cherry was taken in 1971, and the 1972 date quoted elsewhere refers to the official notification to the Swedish tax authority.

6015: Cu-Ni, 20,3 mm, 3,10 g, coin alignment
8811: dark brass, 24,3 mm, 4,74 g, slightly off coin alignment

Afrasi

The roulette pattern occurs exactly also on a Nigerian gaming token.  :)

The denomination makes it pre-1973.

malj1

2013
    Cherrycasino.com goes back to its roots and becomes part of Cherry AB again.

  Source.
Malcolm
Have a look at  my tokens and my banknotes.