Cardboard advertising tokens

Started by malj1, February 14, 2017, 01:33:27 AM

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malj1

Google took me off exploring places I'm not sure I really wanted to go!  :o

For the
HEART, BRAIN and NERVES try,
DAMAROIDS
Sample packet Post free.
N. DAMAROID, Co., Ltd. 48, Cranbourn St., London, W.C. 1.

These products were available from:

From The Hygienic Stores, Ltd., Specialists.
95, Charing Cross Hoad, London, W.C.
Telephone 13215 Central.   Telegraphic Addreaa, "Hygiator," London.

Malcolm
Have a look at  my tokens and my banknotes.

malj1

#1
Some sites even suggested:
Access restricted
The content you want to access is restricted to certain people. If you think you are concerned, log onto access it.  :-X  :(

  LADIES. 
A Sample packet of -  Dr. Pattersons’ Female Pills, will be sent Post Free.
write to the manageress 
The N Hygienic Stores, Ltd. 95, Charing Cross Rd.,  London, W.C. 2.   

BTW both are the old Victorian penny size.
Malcolm
Have a look at  my tokens and my banknotes.

malj1

Read what Specialists, Doctors, and Sufferers say about:
Malcolm
Have a look at  my tokens and my banknotes.

malj1

From: THE COMPOSITION OF CERTAIN SECRET REMEDIES. pdf

DAMAROIDS.
On the label they are described as:
A Safe and Sure Remedy for General Weakness, Spinal Exhaustion, Neurasthenia, Physical Decay, and Loss of Nerve Power.

Directions:-One to be swallowed three times a day, after meals.

The tablets were sugar-coated and coloured red externally; after removal of the coating they had an average weight of 3.9 grains. They exactly resembled the tablets just described as "Cocaphos," and showed the same composition, with some difference in the proportions of the ingredients.

The figures arrived at are:
In one tablet.
Iron hypophosphite ... 14.2% 0.55 grain.
Quinine sulphate ... 3.4% 0.13 grain.
Extract (probably damiana) ... about 50% 2 grains.
Sugar
Talc ... ... 16%

The estimated cost of ingredients for 94 tablets is 8¼d. The most costly ingredient is the extract of damiana, which is also the least certain in quantity; probably the figure given is a liberal estimate.
Malcolm
Have a look at  my tokens and my banknotes.

Figleaf

I find the (clumsy) victorian copper opposite the ad intriguing. Do you think it was just done to attract attention, as a sort of Pars soap wannabe, or would these have been used for another purpose (e.g. keeping scores when playing card games) and was it a trick to keep the ad "on the table" as long as possible? My fantasy produces images of an early version of a Tupperware party where card games help sales of Damaroids.

Peter
An unidentified coin is a piece of metal. An identified coin is a piece of history.

malj1

The advertising is typical of the late Victorian era as seen at the back of magazines of the time.

Here are a couple scanned from a Work magazine of 1897.
Malcolm
Have a look at  my tokens and my banknotes.

malj1

Another cardboard advertising token.
Malcolm
Have a look at  my tokens and my banknotes.

Manzikert

My understanding is that these were designed to be dropped in the street and when someone picked it up, thinking it to be a coin, he would see the advertisement on the other side.

I attach scans of two similar items but a bit more up-market, imitating half crowns.

Alan

malj1

No they were actually the seal inside the tin lid on the bottles that contained Mellin's food.



We had large discussion on these here.
Malcolm
Have a look at  my tokens and my banknotes.

andyg

Am I allowed to disagree a little Malcolm?

I think these pre date screw top jars - and would have been glued to the top of a glass jar (which would explain the foil and printing),




http://www.oldstuff.org.uk/ourshop/prod_1679795-Victorian-Bottle-Mellins-Infants-Food.html
always willing to trade modern UK coins for modern coins from elsewhere....

malj1

Yes could equally be used that way as the edge is just slightly turned up on one side where they have been forced into the jar neck. They wouldn't need to be glued but just pressed into the bottle top as were the old style card milk bottle tops.

But the same applies to the metal lid of course, possibly the jar I show may be a small sample pot?

Mellin's Infant Food was the creation of Gustav Mellin.  He was the owner of a pharmaceutical house in London and supposedly had copied the formula from Baron Justis Von Liebig, a famous Dutch Chemist. He began producing the formula in the 1870s.
Malcolm
Have a look at  my tokens and my banknotes.

andyg

Quote from: malj1 on March 03, 2017, 12:48:48 AM
But the same applies to the metal lid of course,

My thinking is that the card wouldn't have been printed if it was to be used as a seal inside a metal lid (btw, would these metal lid seals have had the foil?  modern examples don't)
always willing to trade modern UK coins for modern coins from elsewhere....

malj1

I think the foil was face down against the milk, the advert would have been upwards to name the product; that is the way the slight edge curve to these shows.

Of course the carrot dangled was the fact an imitation 2/6 was inside.
Malcolm
Have a look at  my tokens and my banknotes.

andyg

Quote from: malj1 on March 03, 2017, 01:04:53 AM
I think the foil was face down against the milk, the advert would have been upwards to name the product; that is the way the slight edge curve to these shows.

Yes agree - but it still fits better with the card tops rather than the lids :)

I think Alan has the use of the earlier penny reproduction adverts spot on,
rather than jar lids I can see them being dropped so others would pick them up.
always willing to trade modern UK coins for modern coins from elsewhere....

malj1

A selection of milk bottle tops.

Note the later right-hand one has a push-out hole for a straw.
Malcolm
Have a look at  my tokens and my banknotes.